Case Study: AIRA — AI Reporting Agent That Delivers Marketing Insights via Telegram & WhatsApp
Analytico AI built AIRA (AI for Reporting and Analysis) on the OpenClaw agentic AI framework. AIRA automatically analyses marketing performance data and delivers tailored, actionable insights to decision makers via Telegram and WhatsApp — cutting reporting time by 90% and closing the gap between data and decisions.
The Problem
Marketing teams were drowning in manual reporting while leadership — always on the move — couldn't act on insights that arrived too late, in formats too complex to use.
Days of Work, Minutes of Attention
Marketing teams spend days building performance reports. Leadership skims them in minutes — then asks a question the report doesn't answer. The cycle repeats every week with the same outcome: wasted effort and delayed decisions.
Dashboards With 20+ Tabs That Answer Nothing
When leadership needs a quick answer, someone pulls up the dashboard. It has 20+ tabs and requires interpretation, context and time that nobody has. Dashboards live where decisions don't get made.
Decision Makers Are Never at Their Desks
Senior management are in back-to-back meetings, on flights and between calls. They don't have time to log into a dashboard. By the time they do, the moment to act has passed.
Insights Arrive Too Late to Change Outcomes
Weekly or monthly reporting cycles mean decisions are based on data that is already stale. Campaign issues go undetected until the next report, costing budget, conversions and competitive advantage.
The Analyst–Decision Maker Gap
Marketing analysts ask "What's happening?" — but decision makers need to know "What's next?" That gap between data and action is where most reporting falls apart. Insights get lost in translation between teams and leadership.
Generic AI Tools Require Manual Effort Every Time
Teams tried using ChatGPT for analysis but it required manual data exports, lengthy prompts and constant setup with every use. There was no persistent connection to live data — making it impractical for recurring, real-time reporting.
Our Solution
Analytico AI designed and built AIRA on OpenClaw — an agentic AI framework that orchestrates the full reporting loop from data analysis to leadership approval, automatically, via the messaging apps decision makers already use.
AIRA: AI Reporting Agent Built on OpenClaw
Analytico AI built AIRA (AI for Reporting and Analysis) on the OpenClaw agentic AI framework. AIRA analyses marketing performance data automatically and delivers tailored, bite-sized insights directly to Telegram or WhatsApp — no dashboards, no jargon, no logins required.
Insights Delivered Where Decisions Happen
Instead of waiting for weekly reports or logging into dashboards, decision makers receive formatted performance summaries in the messaging apps they already check throughout the day. AIRA meets leaders where they are — on the move.
One-Message Approval Workflow
Decision makers read the analysis, then confirm next steps with a single reply message. No meetings, no email threads — just a clear recommendation followed by a simple approval or edit, directly from their phone.
Approval Becomes an Email to the Team
Once leadership approves next steps, AIRA automatically drafts and sends the corresponding email to the marketing team. The decision is made and actioned in one seamless loop — without leadership ever opening a laptop.
On-Demand Board Decks, Generated Instantly
When leadership needs a detailed presentation for the board or senior management, they simply ask AIRA via Telegram. AIRA generates the deck and sends it directly to their email — ready to present, no formatting required.
Automated Scheduled and On-Demand Reporting
AIRA sends daily, weekly or campaign-triggered performance summaries on a schedule. Leaders also get instant answers when they ask ad hoc questions — giving them both proactive visibility and on-demand access to any metric.
Tailored Insights for Each Decision Maker
AIRA does not send the same report to everyone. Each decision maker receives insights relevant to their remit — CMO-level summaries for leadership, channel-level detail for heads of function. Right insight, right person, right format.
Secure Access via 2FA Onboarding
Security is built in from the start. Users are onboarded and maintained through two-factor authentication, ensuring that only authorised team members can access AIRA and receive sensitive performance data.
Results
AIRA transformed marketing reporting from a manual, time-consuming bottleneck into an automated decision-support loop — putting the right insight in front of the right person, in the right format, at the right moment.
90% Reduction in Reporting Time
What previously took days of manual data pulling, deck-building and distribution now happens automatically. Marketing teams reclaimed the majority of their reporting hours for strategy, creative and optimisation.
Decisions Made on the Move
Senior leaders now receive, review and approve marketing decisions via Telegram — between meetings, on flights and without ever opening a laptop. Decision velocity increased significantly across the organisation.
Right Insight. Right Person. Right Moment.
AIRA closed the gap between marketing analysts and decision makers. Leaders stopped asking "what's happening?" and started acting on "what's next" — in real time, in the format they could actually understand and use.
Less Reporting. More Deciding.
AIRA shifted the entire reporting function from a passive information delivery exercise to an active decision-support loop. The outcome was fewer hours spent on reporting and faster, more confident decisions from leadership.